Concept project

Porto Design Week

A flexible identity and programme platform concept for a city-wide design event with dozens of independent venues.

Challenge

A single visual identity has to hold together hundreds of pieces of communication produced by people who will never meet.

We designed a system with strict rules and loose surfaces: fixed grid and type, open colour and imagery per venue.

Oversized typography, granite and tile textures drawn from the city, and a generative poster system.

Identity toolkit, programme website with filtering by venue and discipline, wayfinding and social templates.

Intended measures: programme page engagement, venue participation and toolkit adoption rate.

This is a concept project. No client performance data is presented — the section below describes intended outcomes and how they would be measured.

Distributed identities survive through constraints, not through control.